Butterfly
Timeline & Status
2023, 2 months
Role
UX Research | User Interface | Interactive Design
Tools
Figma | Illustrator | Photoshop | After effects | Protopie
Type
Personal project
How people dealing with habit formation?
I needed to find out how and who are the people who are dealing with this subject, I conducted a survey in hope to gather some insights.
Here are some of the questions
What habits or goals are you currently working on or interested in pursuing?
What motivates you to build new habits or work towards your goals?
How successful have you been in maintaining or achieving these habits or goals?
How do you stay accountable to your habits or goals currently?
Key insights
Most surveys focused on personal life goals.
Success rates in achieving those goals were generally low.
Self-reward was seen as an effective motivator.
Approximately 50% desired reminders of their end goals.
Assumptions about the typical user
Based on my initial finding, I started making the persona and used Chat GPT to create another persona to see if I missed something. Then I combined the results.
I was on the lookout for ways to tackle those questions. One theory stood out, and It’s called identity-based habits.What are Identity-based habits? Identity-based habits are a way to shift your mind and edit your beliefs. Fun facts Identity-based habits were popularized by James Clear, an author and speaker known for his expertise in habit formation and behavior change. Clear emphasizes the importance of shaping one's identity to create lasting habit changes.
A Sole problem with varied solutions
Having discovered the idea, I wanted to explore the appearance of a habit-tracking mobile app. I delved into the typical features, aesthetics, and communication style. I selected a variety of top-rated and diverse applications. To compile my observations, I utilized the apps themselves, Chat GPT, online video reviews, and user testimonials from Reddit.
How would an Identity-based habits app look?
Having discovered the idea, I wanted to explore the appearance of a habit-tracking mobile app. I delved into the typical features, aesthetics, and communication style. I selected a variety of top-rated and diverse applications. To compile my observations, I utilized the apps themselves, Chat GPT, online video reviews, and user testimonials from Reddit.
I used Chat GPT for most of the onboarding phase and the copywriting. It was a great learning experience, and I came up with a concept for the brand identity, ideas for the imagery, and copyrighting in just a couple of hours.
Onboarding
The time-lapse of the flower is a metaphor for personal growth and serves as visual evidence for the user. The uplifting messages encourage and educate the user about the importance of Identity-based habits. The quote from Atomic Habits legitimizes the science behind identity-based habits and builds trust.
Badges
Meant to motivate but also to educate and serve as a guide for the journey. Badges name was also an opportunity to strengthen the brand. Hence they are based on the Butterfly's journey from the transformation stage.
The education section
Provide helpful information and, lastly, tips for execution. Each article is divided into three sections: the informative part, tips for adopting the habit, and a specific CTA to engage the user in taking that leap.
Calendar
A simple task list, yet with improved check boxes and animations. Pressing big buttons may be thrilling. The calendar solely displays the habit you're chasing, and in the final message, it excitingly announces that you are the individual you aspire to be.
