Nightliner

Timeline & Status

2023, 2 months

Role

UX Research | User Interface | Interactive Design

Tools

Figma | Illustrator | Photoshop | After effects | Protopie

Type

Personal project

What is a booking agent for artists?

A booking agent for artists secures performance opportunities, negotiates contracts, and schedules shows while maximizing profits and exposure for the artist.

Responsibilities

  1. Negotiates contracts and performance fees with event organizers and promoters.

  2. Efficiently schedules shows to minimize downtime and travel costs.

  3. Acts as a liaison between the artist and event organizers/venues.

  4. Builds and maintains relationships with industry contacts.

The role of a booking agent

During my research, I gained a deeper understanding of the booking process and the pain points of booking agents. Here are some of the key insights: The days and the place have a massive impact on crowd turnover. Booking usually start from the main cities and the weekends and then continue to fill in the gaps. Each tour, artist, and location exhibits its own distinct culture. Usually the promoter will send dozens of cold mails looking for leads, then will try to find the best route for the tour, and repeat the process.

Daniel the booking agent

After analyzing and order the data I gained sufficient knowledge about the booking world and his challenges. I created a persona based on the information. At the beginning there were two main personas, one who is a veteran musician that booked the tours for himself, and the other is for a full time booking agent. At the end I decided that for the MVP I should focus on the latter.

Here is a typical scenario

Clairo (Indie artist) is planning to launch a new album in the summer of 2022, and she wants to do two weeks tour in the U.S. around that time to promote it. She contacts Daniel (her booking agent), to start things off. Daniel has been working with her for the last two years, so he knows some promoters who will generally be interested in booking a show at that time.

Getting the right hierarchy

The main challenge was striking the right balance in information hierarchy on a single screen, avoiding cognitive overload. It involved determining how much information to present without overwhelming the user. I have learned that sometime prioritizing efficiency in the long run meant sacrificing immediate ease of use and embracing a steeper learning curve.

Onboarding

The onboarding process for this MVP version focuses on locating the artist that the booking agent is representing.

Onboarding

The onboarding process for this MVP version focuses on locating the artist that the booking agent is representing.

Onboarding

The onboarding process for this MVP version focuses on locating the artist that the booking agent is representing.

Onboarding

The onboarding process for this MVP version focuses on locating the artist that the booking agent is representing.

Artist page

Contains all the relevant information for the booking agent, genres associated, and crowd size for more valuable connections with local promoters. Analytics is derived from platforms like Facebook and Spotify for artists and translated into hot spots on the map for them to plan a successful tour.

Artist page

Contains all the relevant information for the booking agent, genres associated, and crowd size for more valuable connections with local promoters. Analytics is derived from platforms like Facebook and Spotify for artists and translated into hot spots on the map for them to plan a successful tour.

Artist page

Contains all the relevant information for the booking agent, genres associated, and crowd size for more valuable connections with local promoters. Analytics is derived from platforms like Facebook and Spotify for artists and translated into hot spots on the map for them to plan a successful tour.

Artist page

Contains all the relevant information for the booking agent, genres associated, and crowd size for more valuable connections with local promoters. Analytics is derived from platforms like Facebook and Spotify for artists and translated into hot spots on the map for them to plan a successful tour.

Locate promoters

In this page the booking agent can find the most relevant promoters based on suitable genres, the bands they have worked with in the past, and the approximate crowd size attending their shows.

Locate promoters

In this page the booking agent can find the most relevant promoters based on suitable genres, the bands they have worked with in the past, and the approximate crowd size attending their shows.

Locate promoters

In this page the booking agent can find the most relevant promoters based on suitable genres, the bands they have worked with in the past, and the approximate crowd size attending their shows.

Locate promoters

In this page the booking agent can find the most relevant promoters based on suitable genres, the bands they have worked with in the past, and the approximate crowd size attending their shows.

Tour page

Here, the booking agent can monitor his progress, plan the various routes manually or automatically, and track the tour's financials. Usually, when dealing with promoters, there is the option of a hold which means that both sides are still considering the show or the date. The table is editable and can be customized.

Tour page

Here, the booking agent can monitor his progress, plan the various routes manually or automatically, and track the tour's financials. Usually, when dealing with promoters, there is the option of a hold which means that both sides are still considering the show or the date. The table is editable and can be customized.

Tour page

Here, the booking agent can monitor his progress, plan the various routes manually or automatically, and track the tour's financials. Usually, when dealing with promoters, there is the option of a hold which means that both sides are still considering the show or the date. The table is editable and can be customized.

Tour page

Here, the booking agent can monitor his progress, plan the various routes manually or automatically, and track the tour's financials. Usually, when dealing with promoters, there is the option of a hold which means that both sides are still considering the show or the date. The table is editable and can be customized.