A creative spirit since childhood, my design journey officially began in 2008 when I enrolled at Shenkar University in Israel. Post-graduation, I delved into the dynamic landscape of Israeli giants like ZAP, Isracard, and various startups and boutique firms. My design exploration expanded into branding, motion design, and, more recently, no-code/low-code development. With a holistic perspective, I believe impactful design doesn't exist in isolation. It's a fusion of copywriting, interactions, and a solid product strategy. Beyond the design realm, I wear the hats of a working musician and mixing engineer in my spare time.